Blog archive
Category: Basics
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CMYK, RGB and Pantone Explained for Logos and Print
Your logo looks bright on screen and dull on paper? Here’s a plain-English guide to RGB, HEX, CMYK and Pantone, and which colour references to keep…
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How to Tell If a File Is Really Vector (Before You Send It to a Printer)
A file ending in .eps, .pdf or .svg is not automatically vector. Here are four quick checks that tell you whether your logo will scale cleanly,…
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Raster vs. Vector: Why Your Logo Looks Blurry When You Enlarge It
JPG and PNG logos are made of pixels, so enlarging them makes edges soft and blocky. Vector artwork is made of paths, so it stays sharp…
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