Hamid Riaz is a Senior Brand Identity Artist at Vector By Hand. He works on the projects where a logo has to stay unmistakably the same brand after it has been rebuilt: company marks, wordmarks, monograms and emblems that will be printed, stitched, cut and displayed for years.
Brand artwork is rarely just shapes. Hamid pays close attention to letterforms, the spacing between characters, the weight of outlines and how colours are separated, because small inconsistencies become obvious once a logo is enlarged on a sign or repeated across merchandise.
If you have a logo that only exists as a screenshot, an old print or a low-resolution file, see our logo redraw service or upload it for a free quote.
Areas of focus
- Logo and wordmark reconstruction
- Lettering, spacing and proportion matching
- Colour separation for consistent brand use
- Complex emblems and badge-style logos